Joost schmidt biography of albert
Bauhaus Typography
The Bauhaus School existed in Germany during the lull between WWI and WWI. (Please note: there is an expanded section about the Bauhaus on this site)
At first, practical fields of type application were restricted to small, miscellaneous printed matters. With the appointment of Moholy-Nagy in , new ideas about the use of typography came to the Bauhaus.
Nagy considered typography to be primarily a communications medium, and was concerned with the "clarity of the message in its most emphatic form." He combined text and photography into interrelated compositions of pure communication he named "Typofoto."
Joost Schmidt (&#;)
Joost Schmidt received his degree in painting in at the Grossherzoglich-Sächsische Kunstgewerbeschule (Grand Ducal Saxonian school of arts and crafts) in Weimar.
"Within the scope of the preliminary course at the Bauhaus Dessau, all students were required to attend two semesters of the lettering design course taught by Schmidt.
Joost schmidt biography of albert einstein Joost Schmidt taught lettering at the school from —; head of the sculpture workshop from What awards or other recognition did the artist win? He pursued his work as a graphic designer despite much resistance from the Nazis. Contents move to sidebar hide.Here, Schmidt explored the structure of letters &#;circle, square and rectangle&#;and their flexibility in terms of shape and size as well as the treatment of color and surface. In addition, he had his students examine aspects of advertising such as language, visual effect, psychology and economy. With his teaching, Joost Schmidt strove for the comprehensive reform of lettering, which was to be validated and standardized internationally."
Herbert Bayer (&#;)
Austrian Herbert Bayer was trained in the Art Nouveau style but soon was converted by the Bauhaus-Manifest.
He enrolled in and studied at the Bauhaus for four years and, after passing his final examination, Bayer was appointed by the Bauhaus director, Walter Gropius, to head the new "Druck und Reklame" (printing and advertising) workshop in Dessau.
"Under Bayer's charge, the newly installed workshop developed into a professional studio for graphic design and commercial art.
The study of the communicative potential of letterforms and typographic layout was part of a basic curriculum in the mechanics of visual education.
Joost schmidt biography of albert He pursued his work as a graphic designer despite much resistance from the Nazis. There are 0 galleries and art dealers listing works of art by Joost Schmidt as either "Wanted" or "For Sale". Parkstone International. After receiving his diploma in in painting, he served in the military and was briefly a prisoner of war until he returned to his work in Germany inSuch innovations as the elimination of capital letters, and the replacement of the archaic Gothic alphabet used in German printing by a modern "cosmopolitan" font, and the concept of composition based on strong geometrical elements and expressive values of colors, testify to a move away from individually handcrafted and traditionally shaped goods towards objects meeting functional requirements suitable for mass production.
In this regard, what became known as Bauhaus typography was also part of the social and political reform taking place at the school."
In , Gropius commissioned Bayer to design a typeface for all Bauhaus communications and Bayer excitedly undertook this task. He used his approach to modern typography to create an "idealist typeface." The result was "universal" - a simple geometric sans-serif font.
In Bayer's design, not only were serifs unnecessary, he felt there was no need for an upper and lower case for each letter. Part of his rationale was to simplify typesetting and the typewriter keyboard layout.
"Herbert Bayer was the only 'master' at the Bauhaus with a long-term commitment to typography, but&#;by comparison with Renner, Tschichold, or Trump, at Munich&#; his work showed little of the calligraphically trained and historically informed typographer's sensitivity to letterforms or the handling of text."
These ideals were adopted by Jan Tschichold who never attended the Bauhaus, nor worked there, but visited and corresponded with teachers at the school.
Joost schmidt biography of albert hall In , Gropius commissioned Bayer to design a typeface for all Bauhaus communications and Bayer excitedly undertook this task. Subscriber Members, please Sign In for artist biographies and for all services. Do not combine book information with biography. Communication must appear in the shortest, simplest, most penetrating form.He was greatly influenced by the Bauhaus approach to typography.
The Bauhaus set forth elementary principles of typographic communication:
1. Typography is shaped by functional requirements.
2. The aim of typographic layout is communication (for which it is the graphic medium).
Communication must appear in the shortest, simplest, most penetrating form.
3. For typography to serve social ends, its ingredients need internal organization - (ordered content) as well as external organization (the typographic material properly related).
Shown above:László Moholy-Nagy, catalog with samples of student work from the Bauhaus in Dessau.
Joseph Albers
Albers () was both a student and a teacher at the Bauhaus.
Principally an abstract painter, Albers also was a designer and typographer.
His Kombinationschrift alphabet was a modular lettering system based upon 10 basic shapes derived from a circle and a square. it was designed to be efficient&#;both easy to learn and inexpensive to produce.
The result was not a legible as Bayer's but the idea of modularity was in line with the school philosophy of creating streamlined objects for mass production.
The radical constructivist designs we now immediately connect with Bauhaus were only carried out in drafts, drawings and lettering, not as commercial typefaces.
The typeface ITC Bauhaus is a design from by Ed Benguiat and Victor Caruso inspired by the ideas of Bayer, Schmidt et al, but it is not a revival of any Bauhaus design.